Drip marketing is a type of automated campaign focused on email, which allows you to send out a series of scheduled and personalized emails to your contact database over an extended period of time. Generating open rates that are around 80% higher and click-through rates that are three times higher than those of single send emails, drip emails are a worthy investment over blast emails. Whether the goal is nurturing new leads, retaining customers, or increasing company awareness, a drip campaign will help you get there.