Broadcast Advertising
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Television
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs
- TV Advertising builds trust.
- Advertising boosts sales.
- TV Adverts are full screen, not fighting for screen space.
- TV reaches a vast audience.
- TV advertising results can be tracked.
- Small brands can get into TV advertising on digital channels.
- TV adverts benefit from second-screening.
Radio
Radio advertising might be seen as old fashioned especially with the rise of the Internet and other types of media and that their audience has decreased. This is not the case however. Commercial radio has a reach of more than 16 million Australians every week. 17 hours of the week are spent listening to the radio with the majority of it at home (49%) and in the car (32%). Below lists out a few benefits for advertising with radio:
- Radio allows you to target specific demographics. …
- Radio advertising gives you that emotional edge. …
- Radio is cost effective at building your brand.
